Our product enabled companies to order hard currency via an online platfrom. We made the decisive move to modernize the platform after years of users enduring our legacy experience. Paralyzed by what to include in the revamped product, I facilitated workshops to define an MVP that I tested with users.
Given the option to continue on the platform they were accustomed to, users chose our new version 93% of the time in the first 3 months post launch